Alt Text

The descriptive text for an image coded in HTML image tag. The alt attribute on the image tag helps visitors with visual impairments to determine what the images contain, providing alternative (alt) text.

Advertising agency

A company that helps clients to plan and purchase promotional announcements. Interactive agencies handle e-mail, banner ads, search, and others electronic promotions, Traditional ad agencies cover TV, radio, and print media, but might cover interactive media too.

Action

The searcher behavior that ultimately in a Web conversion, usually the purchase of your product. Typically used in "call to action" to describe copy written to induce a conversion, and in "cost per action" to describe the fee for each successful conversion.

302 redirect

Also known as a temporary redirect, an instruction to Web browsers to display a different URL from the one the browser requested, used when a page has undergone a short-term change in its URL. A temporary redirect is a type of server-side redirect that is handled properly by search engine spiders.

301 redirect

Also known as a permanent redirect, an instruction to Web browsers to display a different URL from the one the browser requested, used when a page has undergone a lasting change in its URL. A permanent redirect is a type of server-side redirect that is handled properly by search engine spiders.

Organic Search

Also known as natural search, the technique by which a search engine finds the most relevant matches for a searcher's query from all of the pages indexed from the Web. Organic search contrasts with paid search, in which bidders vie for the highest rankings by topping each other's bids.

Optimizing Content

A search marketing term for modifying the words and pictures show on a Web page so that search engines can more easily find that page for a relevant query.