Search Engine Marketing (SEM)

All the actvities designed to improve search referrals to a Web site using either organic or paid search.Search engine marketing is also known as search marketing.

A BRIEF HISTORY OF WEB SEARCH-PART 1

Search tecnology predates the Web by more than 20 years; after all, computers were first used to catalog documents and retrieve them in 1960s. But although search technology grew to handle databases of thousands and later millions of documents within large organizations, nothing prepared the search industry for the size of the Word Wide Web. For the first time, billions of documents could be include in a single search, and search technology was not initially up to the task.